How a CTO Stopped Managing Tickets and Started Sending One Text | SawyerSeats
Case Study

One Client. Six Events.
Every Market Handled.

6
Events Handled
4
Cities
1
Point of Contact

A CTO reached out cold and made one request. Six transactions later the relationship has not stopped. Concerts, NBA games, college basketball, a sold-out Sphere show, and a Super Bowl already in planning — across four cities, handled on a single text each time.

Executives who attend multiple events a year end up managing
a second job they never signed up for.

  • Every event is a different market, a different pricing window, and a different inventory problem to solve
  • Last-minute needs compress the timeline further. The best options move fast and most buyers are reacting too late.
  • Navigating multiple platforms across different cities and event types adds up to significant time and decision fatigue.
  • There is no single place to go for concerts, NBA games, college basketball, and major tours — until there is

Six events. Four cities.
One contact.

Event
Market
Timing
Seats
Backstreet Boys at The Sphere — NYE
Las Vegas
1 week out
Center stage, premium location
Lady Gaga
Miami
1 month out
Floor seats
Knicks vs. Mavs
New York City
2 weeks out
Floor seats
Big East Tournament
New York City
Day of
Half court, directly behind group already attending — not listed publicly
NBA All-Star Weekend
Los Angeles
2 days out
Floor seats, direct bench view
Metallica at The Sphere
Las Vegas
7 months out
Center stage, premium location
Super Bowl LXI
Los Angeles
Planning now
Group of 12, premium section

The value of a ticket concierge is not one transaction.
It is every transaction.

From day-of requests to events planned months in advance, the advantage is not just access. It is having someone tracking the market, identifying opportunities others miss, and executing before conditions change.

  • A day-of request handled the same way as one placed seven months out
  • Non-public inventory surfaced at the Big East that was not available on any marketplace
  • Every market, every event type, every timing window — handled on a single text
  • Super Bowl planning already underway a year in advance because the relationship makes that possible
"I don't think about tickets anymore. I just send a text."
CTO, Client
"He found seats directly behind my group that weren't listed anywhere. That's when I knew this was different."
CTO, Client

Tell me the event.
I'll handle the rest.

No contracts. No commitments. One request to get started.

SawyerSeats
Private Ticket Concierge for Premium Events. By referral and request.
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